Research: Additional Resources

Magazine Terminology Sheet:

Terminology	Meaning
Advertorials	Sometimes known as ‘special features’ these are pages for which the advertiser pays but the pages are designed and written in the style of the magazine’s editorial
Anchorage	A means of connecting signs to specific meanings.  For example ‘anchorage text’ has a direct relation to images and will help to create meaning/ties to the correct message; acts as an anchor to the text
Bleed	The extension of an illustration beyond the type area to the edge of the page.
Body Copy	The main text on a page
Buzz Words	Words such as ‘Exclusive’ suggesting that this magazine is the only magazine to cover this story
By-line	The author’s name printed at the beginning of a full feature story.
Callout	A quote from the cover band/artist – used to pull the reader in
Central Image	The main image. Usually relies on the audience knowing who they are
Circulation	The number of distributed copies of a magazine
Cover Lines	Information about the most important and the biggest articles in the magazine
Coverage	The percentage of a population group reached by a magazine
DPS	Double page spread
Drops cap/Drops capital	Large capital letter at the start of an article/editiorial
FC	Front cover
Flash	Usually found in a text box/arrow/circle…referring to additional information about the content
Frequency	The number of times an audience is exposed to a magazine, an advertising message, or an advertising campaign. Also, the period issuance of a publication (e.g. monthly, weekly).
Graphic Features	Smaller images, to add interest to teasers, plugs etc
Gutter	The margin of the page at  the point of binding, or the inside page margin
Hanging Indent	Where the starting line stands proud of the rest of a paragraph
Header	Information line at the top of a page
Ideology	A set of ideas, beliefs, aims.  Can be thought of as a comprehensive vision, a way of looking at things
Intertextuality	The shaping of texts’ meanings by another texts; the reference of one text within another (often used to establish a greater understanding/humour)
Masthead	The title of a magazine usually placed at the top of the front cover
Plugs	Information about the smaller stories in the magazine that are given on the cover
Primary Audience	Defined as the subscriber/newsstand buyer of a magazine or someone else in the household of these primary purchasers who has read or looked into a magazine.
Primary Research	The direct investigation of the needs, desires and media habits of an audience. It involves contacting and talking directly to members of the target audience individually, on the phone, by email or questionnaire or in groups.
Psychographic profiling	Is designed to test audience responses by attitude. They are based on the ‘inner qualities’ of a person.
Puff	Words or phrases on the cover of a magazine to boost its image
Pull quote	Phrase or sentence taken from an article and  used to attract a reader's attention by setting it in a larger type size
Qualitative Research	Is about investigating the reasons why audiences consume a particular text. Qualitative research is done through discussion and by setting up focus groups.
Quantitative Research	Is about collecting facts and figures and other data to do with the size of the audience. This can be a breakdown of the number of people, including their gender, age and location, who make up an audience
Secondary Research	Looks at data and other research that has already been undertaken about the audience. Today secondary research is very largely carried out on the internet, and by consulting books, magazines and journals.
Skyline	Sell lines/words found right at the top of the magazine
Slanting a story	Writing a story with the magazine’s audience in mind.
Slogan	Tries to convince reader that this magazine is better than its rivals
Symbolism	The applied use of symbols: iconic representations that carry particular conventional meanings
Tagline	The author’s name printed at the end of a short article.
Teasers	Short phrases or words on the front cover to tempt the reader to but the magazine

Additional Websites:

http://prezi.com/ - Presentation programme you can use to create interesting and creative presentations

http://www.surveymonkey.com/ and http://www.polljunkie.com/ - Creates surveys and polls. And easier, quicker and more technological way of getting answers from a questionnaire. 

http://www.smartdraw.com/ - Creates 3d graphs, charts and spider diagrams. May be useful for your questionnaire and focus group section

http://www.mindmeister.com/ - Creates mind maps. May be useful when planning your ideas for your focus groups

http://worditout.com/ and http://www.wordle.net/ - Create word clouds. These can be used as part of your readership profile section

List of Tasks for Research Section: