Research: Audience Questionnaire

Research into Potential Target Audience

 

To ensure your creative decisions have weight behind them you will need to conduct audience research. This will inform you as to what audiences expect from a music magazine. 

This questionnaire will be electronic. You can find the links to make your own questionnaire/survey in the Additional Resources post.

Your questionnaire should contain 10 questions

Example Questions for Questionnaire:

1.            What would you expect from a music magazine (interviews, backstage coverage, coverage of festivals/gigs, new releases reviews, exclusive news, posters, UK Top 40)

2.            What would you expect/prefer to read on a double page spread?

3.            How much would you spend on a music magazine?

4.            What bands are you into?

5.            What would encourage you to buy a music magazine?

  

This questionnaire should focus on gaining inspiration to develop your initial ideas for your own magazine.

 

You must then analyse the results from your questionnaires. Some good examples of this can be found below: