Research: Uses and Gratifications

Research into Media Theory
 
For this coursework project you will need to demonstrate a knowledge of Media Theory and how this can be applied to your chosen text (a Music Magazine). 

The theory you will be applying to your coursework is:

The Uses and Gratifications Theory (Blumler & Katz, 1974) 

To complete this task you will need to:

• Briefly explain the theory 
• Apply this theory to a magazine's contents page 
• What pleasures might a consumer get from it?
• What may they use this text for?
• What categories of U+G can you apply to the contents page?

An example of applying Uses and Gratifications can be found below. 

 

Remember your own work must be applied to a contents page, not a front cover.

A brief explanation/refresher on Uses and Gratifications can be found here:

Click Here - Look at point 3 on this website